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Using Online News Submissions to Gain Extra Visitors to Your Website

It can be quite hard to compete with other websites when it comes to attracting internet users to a specific website. If the site is in a popular field, like cars for example, then the competition is high due to the amount of Google searches being carried out. However, if a less popular field is being targeted then it’s difficult because not many people are searching for that specific field anyway.

It’s good to use keywords, meta tags, and other SEO techniques, but what many people forget is how Google ranks certain sites on their search engine. Yes, they do take into account well-optimised content, but many people forget that updated and useful content is being increasingly used as the determining factor. And that’s where online news submission comes in.

What Happened?

In the past, a smattering of SEO was enough to get one’s website to the top of the list, but with the recent Google Panda updates and the changes to these algorithms, it’s the content which is reigning supreme. And that’s why online news distribution is the perfect way to get websites to the top of the Google rankings.

The Power of News

It’s well-known that millions of people all around the world look to the internet when it comes to finding out about the world and the latest news associated with different parts of it. And, to Google, this is relevant and updated content. This is why online news distribution with a link in a resource box can really drive traffic to a specific website.

But users who decide to take this route must make sure that they strike the balance between relevant news whilst minimising the competition. If it’s a major news story then it’s going to be carried by news websites all around the world, and that will make it impossible to make any impact on the Google rankings. But if it’s not relevant then nobody will be searching for it.

Personal or Directory Submission?

Personal submission is the use of press releases on the website which is attempting to have traffic driven to it. This is one of the best ways to bring traffic to a website, but the only issue is that this can only be used once. If it doesn’t work and other sites are considered to be more valuable then this can be a real problem, especially if it’s a major news story.

Online news submission to directories, on the other hand, allows users to submit similar press releases or articles to multiple websites. This means that more websites will be pointing to the desired website. Whilst this will certainly increase the Google ranking of a website, the only way to get people on the website is for them to actively decide to click through to that website. This means that people might decide to read the news on an external website but might not decide to click on the inserted link.

In other words, the choice made should really depend on the specifics surrounding a certain news story.